Elevate Your Industrial Brand.
We empower B2B industrial material suppliers to attract superior leads and ignite growth through strategic performance marketing.
Many industrial manufacturers mistakenly believe suppliers are chosen solely on price and availability.
This traditional viewpoint often hinders growth, making it difficult to scale beyond existing networks or highlight your true value.
In today’s evolving industrial landscape, digital presence is paramount. Without it, you risk blending in, losing opportunities, and failing to connect with decision-makers who now rely on online research.
Here’s why it matters:
- Reliance on personal relationships limits scalability.
- Price-driven competition erodes margins and obscures unique benefits.
- Lack of marketing means manufacturers miss out on your solutions.
The outcome? You risk becoming indistinguishable, missing critical connections, and failing to engage modern decision-makers.
The Result?
You risk blending in, losing opportunities, and failing to connect with decision-makers who now rely on online research before ever reaching out to a supplier.
Testimonials
Unlock the True Value of Your Materials
Manufacturers prioritize performance, reliability, and efficiency. They seek solutions online long before a sales call. We help you educate and provide solutions to become their trusted partner.
- Generate higher-quality inbound inquiries.
- Reduce reliance on price-driven competition.
- Build stronger, longer-lasting client relationships.
Educate & Solve
Demonstrate how your materials solve real manufacturing challenges— improving efficiency, enhancing quality, or cutting long-term costs.
Strategic Positioning
Focus your marketing on addressing key manufacturer concerns: lead times, reliability, supply chain optimization, and product quality.
Make this shift and see immediate results:
- Better leads from active solution-seekers.
- Clear differentiation from price-only competitors.
- Stronger, partner-based client relationships.
Which Scenario Resonates With You?
#1
Over-reliance on Price & Availability
Many believe customers prioritize cost and speed, commoditizing their offerings. This shrinks margins and hides true value like quality, reliability, or innovation.
#2
Neglecting Digital Marketing
Relying solely on traditional relationships means missing online buyers. Without a strong digital presence, you’re invisible during crucial early research, losing to digitally-savvy competitors.
#3
Lack of Cohesive Strategy
Fragmented marketing efforts – piecemeal campaigns, ad hoc social posts – fail to engage consistently. Buyers remain unclear on how your materials solve their real-world problems.
The Result?
These challenges leave industrial suppliers stuck in the middle ground, competing on price instead of value, missing opportunities to connect with buyers, and falling behind competitors who’ve embraced modern marketing.
10|20 Marketing helps industrial suppliers break free by crafting tailored strategies that position them as trusted partners and drive measurable growth.
Transform Your Marketing, Build Lasting Industry Leadership
- Stand out as the go-to supplier: Break free from price wars by showcasing unique value and becoming the clear choice for manufacturers.
- Attract higher-quality leads: Reach decision-makers earlier with tailored campaigns that address their needs, converting faster.
- Optimize for maximum ROI: Every marketing dollar works harder through strategic audits, creative campaigns, and performance-driven distribution.
- Create lasting relationships: Go beyond transactions; build trust through content that educates, engages, and positions you as a true partner.
- Future-proof your business: Adapt to evolving buyer behavior with modern marketing, setting you up for long-term growth and industry leadership.
Our Strategic Process to Drive Your Sales
Success is not accidental. Our four-stage process is purposeful, data-driven, and focused on delivering measurable results and building a foundation for long-term growth.
1
Discovery, Infrastructure, and Strategy
We deep dive into audience insights and competitive landscapes. We fortify your digital ecosystem and craft a clear, actionable roadmap for success.
2
Implementation
We activate the strategy across paid media, content, SEO, social, and trade publications. Simultaneously, we build a robust lead database to enhance your sales processes.
3
Reporting & Optimization
We analyze performance data to refine and adjust your strategy, ensuring continuous improvement through an iterative test, learn, and optimize approach.
4
Expansion
With a strong foundation, we explore new channels and innovative opportunities to expand your visibility, unlocking even greater potential for growth and leadership.
Let’s Elevate Your Marketing Together!
Discuss your goals with our senior strategists and uncover new opportunities to attract more manufacturing leads.
What Does Partnering With Us Look Like?
Partnering with us means more than just delivering results—it’s about creating a seamless, collaborative experience. We ensure every engagement supports your success at every step.
Made-to-Measure Strategies
Receive a personalized blueprint tailored to your goals, with direct access to senior strategists ensuring alignment with your vision.
Purpose-Built Reporting Dashboard
Stay informed with custom dashboards providing clear, actionable insights. Monitor real-time performance and campaign progress.
Senior-Level Account Management
Our senior team ensures smooth engagements from strategy to execution. Dedicated experts manage your account and advocate for your success.
Regular Touchpoints and Reviews
Proactive communication with regular check-ins and program reviews ensures goal alignment and continuous improvement.
Why Choose 10|20 Marketing?
Many growing industrial material companies struggle to stand out, relying too heavily on price and relationships. This often stems from a lack of internal marketing resources or a clear strategy to communicate their true value, especially online.
This leads to blending in with competitors, missing out on high-quality leads, and losing opportunities to connect with manufacturers earlier. Eventually, digitally-savvy competitors gain market share, leaving others to fight harder for every deal.
At Velocity Digital, we help companies like yours rethink how they engage with manufacturers. We specialize in performance marketing that generates high-quality leads, increases revenue, and positions your business as a trusted partner in the supply chain.
We’ve developed a proven, holistic approach to marketing that effectively aligns strategy, creativity, and distribution for measurable growth – impacting both your bottom line and how manufacturers perceive your value.
The Result?
A stronger market position, superior lead quality, and deeper partnerships with manufacturers who see your company as indispensable. All of which empowers you to grow your business, maximize ROI, and establish yourself as an industry leader.
Frequently Asked Questions
We focus on B2B companies in the industrial materials sector, particularly those supplying to manufacturing industries. This specialization allows us to deeply understand your unique challenges, such as long sales cycles, technical buyer needs, and the importance of differentiating in a crowded market.
Our holistic marketing approach combines strategy, creative execution, and targeted distribution to highlight your company’s unique value. Instead of competing solely on price, we help you communicate the benefits of your products—performance, reliability, and innovation—to position your business as a trusted partner to manufacturers
Our four-stage process—Discovery, Implementation, Optimization, and Expansion—is tailored specifically for industrial material suppliers. We don’t just run campaigns; we build made-to-measure strategies that integrate paid media, content, and industry-specific outreach to generate measurable results. Plus, we continuously refine and expand to ensure long-term growth.
While every engagement is unique, our clients typically see improvements in lead quality, an increase in inbound inquiries, and stronger relationships with manufacturers. Beyond immediate results, we focus on positioning your business as an indispensable partner, paving the way for sustained growth and market leadership.
Not at all. Many of our clients come to us because they lack the internal marketing resources needed to grow. Whether you have a small team, a single marketing contact, or none at all, we can integrate seamlessly to become your full-service marketing partner.